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Big Mac
From Wikipedia, the free encyclopedia
| McDonald's Big Mac | |
 |
|
|---|---|
| McDonald's Big Mac, purchased in Australia; at 480 calories, 20% lower than the Mexican version of 600 calories, and 24% less salt. | |
| Serving size | 1 sandwich |
| Calories | 540 (28% USRDA) |
| Calories from fat | 270 |
| Total fat | 30 g (47%) |
| Saturated fat | 10 g (52%) |
| Cholesterol | 80 mg (26%) |
| Sodium | 1.01 g (42%) |
| Total carbohydrate | 47 g (16%) |
| Dietary fiber | 3 g (14%) |
| Sugars | 8 g |
| Protein | 25 g (45%) |
| Vitamin A | 120 IU (8%) |
| Vitamin C | 2 mg (2%) |
| Calcium | 250 mg (25%) |
| Iron | 2 mg (25%) |
| Ingredients | Beef, lettuce, cheese, pickles, onions, "special sauce" (a Thousand Island dressing variant) and a bun topped with sesame seeds |
| Source | McDonald's |
| Notes | Values may be different outside US market. USRDA based on a 2,000 calorie (8.37 MJ) diet. |
The Big Mac is a sandwich sold by the international fast-food chain McDonald's.
Contents |
The Big Mac is a hamburger consisting of two 1.6 oz (45.4 g) beef patties, iceberg lettuce, American cheese, pickles, onion and Special Sauce (a Thousand Island dressing variant) served on a three part sesame seed bun.
- The Mega Mac - four 1.6 oz (45.4 g) beef patties and an extra slice of cheese. Available in Ireland, Japan, and South Korea. Discontinued in Australia and the United Kingdom, limited availability in the United States (where it is commonly marketed under the name Double Big Mac). Also available in Canada as the Double Big Mac.
- Monster Mac - eight 1.6 oz (45.4 g) beef patties and extra cheese. Discontinued in Germany.
- the Mckinley-Mac - made with two quarter pound patties. Named after Mt. McKinley in Alaska, and sold only in that state.[1][2][3][4] AKA the Bigger Big Mac as an LTO product to celebrate the 2006 FIFA World Cup.
- In India, where Hindu do not eat beef, the Big Mac was renamed the Maharaja Mac and was originally made with lamb instead of beef; however, along with the company's other items it is now made from chicken.[5][6]
- Son of Mac - Also known as the Mini Mac, an Australian version with only one patty and no center roll piece. Served by some stores in the United States under the moniker "Mac Jr".
- In Israel, where religous Jews don't mix dairy and meat products, a special Kosher version of the Big Mac is served without cheese.
The name derives from a 1975 advertising campaign featuring a list of the Big Mac's ingredients: "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." The precise recipe for what McDonald's itself now terms Big Mac Sauce remains a secret, but it is recognized as a variant of Thousand Island dressing.[7]
Big Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger[8]. Its design is similar to a caulking gun.
The Big Mac was invented in 1968 at Uniontown, Pennsylvania by Jim Delligatti, one of McDonald's franchisees and an alumnus of Michigan State University's School of Hospitality Business. Original names for the burger included "Aristocrat" & "Blue Ribbon Burger", but the actual name "Big Mac" was created by Esther Glickstein Rose, a then 21 year old Advertising Secretary who worked at McDonald's Corporate office in Chicago. Customer response to the Big Mac was so good that it rolled-out nationally in 1968. According to a famous advertising jingle, it consists of "two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun", though the most distinctive feature is a middle layer of bread ("club") used to stabilize contents and prevent spillage.
The Big Mac is known worldwide and is often used as a symbol of American capitalism. The Economist has used it as a reference point to determine the cost of living in different countries — the Big Mac Index — since it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics [9]
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. is a trademarked slogan first used by McDonald's in 1975. The saying has remained popular even though it is not in official use by McDonald's. Although shown here properly punctuated, it was spoken rapidly in ads as a single word, and trademarked as such.
The concept for the jingle was created by Charles Rosenberg, Creative Supervisor of the Dan Nichols team at Needham, Harper and Steers, Chicago. Originally, the ingredients appeared as a one-word heading for a McDonald's ad developed for college newspapers. The words were then set to music created by Mark Vieha, who performed the original jingle. Charlie's advertising concept was to purposely turn the ingredients into a tongue twister. The jingle first appeared in a TV commercial titled "In a Word" developed by Dan and the advertising agency team. The first run of commercials ran only a year and a half, going off the air in 1976, but its popularity remained beyond its TV life.
In 2003, McDonald's revived the phrase. In an English-language ad from McDonald's international "i'm lovin' it" campaign, a rapper rapidly spouts off the trademark in the background music. Also in 2003, American Greetings and Carlton Cards released a Christmas ornament of a Big Mac, on which the slogan was both printed and played aloud by pulling on a string. Roy Bergold, National Advertising Manager at McDonald's, has a big hand in championing the original campaign and helping to bring it back.
Many franchisees in the United States ran promotions during the original campaign that awarded a free burger to customers who could recite the slogan within a specified time (usually two or three seconds). One example of its success, was that the McDonald's operators in New York City actually ran out of Big Mac buns. McDonald's Australia emulated this promotion in the mid-1980s, and some Brazilian McDonald's around the same time (only offering a free glass of Coca-Cola instead), in the Portuguese version, which goes as "Dois hamburgueres, alface, queijo, molho especial, cebola e pickles num pão com gergelim".
In addition to the McDonald's signature hamburger, Big Mac was the name of a character in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head. They tried to make a primetime sitcom out of the McDonaldland story, in which Tom MacGraw was to star as officer Big Mac. However, the show was canceled because viewers found his general appearance to be appalling.
In 2005, McDonald's began offering product placement rewards to hip hop artists who namechecked the Big Mac in their music, giving US$5 to the artist for every time a song mentioning the hamburger was played on the radio. [10] This offer quickly spawned a satirical reference from Hip Hop artist Mad Skillz, who references the marketing ploy in his track "2005 Wrap Up" by stating "And I'm beefin' wit' Mickey D's man, y'all dead wrong, Talkin' 'bout payin' rappers to mention Big Macs in their song, We do rap from the heart, y'all better have some respect, Alright, Big Mac! Big Mac! Big Mac! Now where's my check?"
In the 2004 documentary Super Size Me, several women were interviewed. None of them could correctly recite the Pledge of Allegiance, but could accurately recite the slogan, to their embarrassment.
In the United States, the Big Mac has 540 calories (2,340 kJ), 47 grams of carbohydrates and 25 grams of protein. In Australia, however, the burger is smaller with 480 calories (2,010 kJ), 36.2 grams carbohydrate, but similar amounts of protein with 25.3 grams,[11] while the Mexican burger tops out the scales at 600 calories and 33 grams of fat.
| Country | Calories | Carbohydrate | Protein | Total fat | Dietary fiber | Salt | Serving size (weight) |
Reference |
|---|---|---|---|---|---|---|---|---|
 Australia |
480 | 36.2g | 25.3g | 24.9g | 800mg | 201g | .au | |
 Brazil |
504 | 41g (14%) | 25g (33%) | 27g (49%) | 3.5g (14%) | 1023mg (43%) | .br | |
 Canada |
530 | 44g (15%) | 24g | 29g (45%) | 3g (12%) | 1020mg (43%) | 208g | .ca |
 Denmark |
497 | 43g | 27.1g | 24.1g | 219g | .dk | ||
 United Kingdom |
493 | 44g | 26.7g | 22.9g | 5.9g | 2200mg | .uk | |
 Germany |
503 | 44g | 26g | 25g | .de | |||
 Greece |
490 | 42.5g | 27g | 24g | 5g | 2000mg | .gr | |
 Finland |
495 | 40g | 27g | 25g | 3g | 2,3g | 219g | .fi |
 France |
492 | 38.9g | 26.2g | 25.8g | 4.2g | 900mg | .fr | |
 Italy |
505 | 43g | 27g | 25g | 4g | .it | ||
 Japan |
508 | 42.7g | 26.1g | 25.8g | 2g | 864mg | 216g | .jp |
 South Korea |
535 | 46g (14%) | 27g (45%) | 29g (57%) | 750mg (22%) | 219g | .kr | |
 Malaysia |
484 | 46g | 26g | 23g | 730mg | 209g | .my | |
 Mexico |
600 | 50g | 25g | 33g | 4g | 1050mg | 219g | .mx |
 Netherlands |
495 | 40g | 27g | 25g | 3g | 2.3g | .info | |
 New Zealand |
464 | 33.9g | 24g | 25.4g | 1020mg | 195g | .nz | |
 Poland |
495 | 40g | 27g | 25g | 3g | 2300mg | .pl | |
 Russia |
495 | 40g | 27g | 25g | 3g | .ru | ||
 Sweden |
495 | 40g | 27g | 25g | 3g | 2300mg | .info | |
 United States |
540 | 45g (15%) | 25g (45%) | 29g (45%) | 3g (12%) | 1040mg (43%) | 214g | .com |
Similar products by other QSR vendors:
- ^ [1]
- ^ [2]
- ^ [3]
- ^ [4]
- ^ [5]
- ^ [6]
- ^ McDonald's publication. Nutrition Facts for US Big Mac (HTML). McDonald's Corporation. Retrieved on 2007-10-07.
- ^ Sealright designs sauce system for McDonald's in alaska, China. Kansas City Business Journal. Retrieved on 2006-12-10.
- ^ Burgernomics Article
- ^ [7]
- ^ McDondalds.com
- Official product information for the Big Mac
- Official product information for the Maharaja Mac
- The Big Mac Index
The Big Mac Museum
