Brita

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A Brita kettle, boiling water that has passed from the top reservoir through a filter element (white) into the main jug at the bottom.
A Brita kettle, boiling water that has passed from the top reservoir through a filter element (white) into the main jug at the bottom.

Brita is a German company that specializes in water filtration products. The company is the world's market leader in portable household water filtration. Brita products include water pitchers, kettles and faucet attachments, all of which use activated carbon as their primary filtering mechanism.

Brita (pronounced [̩'brɪɾə] "BRIH-ta") started in 1966 when Heinz Hankammer had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein near Wiesbaden in Germany. In 1999 The Clorox Company, based in Oakland, California, acquired rights to the brand from the German company for North and South America.

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