EA Sports

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current EA Sports logo
current EA Sports logo

EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves "EA Sports Network" (EASN) with pictures or endorsements of real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as FIFA, NHL, Madden NFL, and NASCAR. Most games under this brand are developed by EA Canada, the studio of Electronic Arts in Burnaby, British Columbia, as well as at EA Tiburon in Maitland, Florida.

EA Sports' early motto, If it's in the game, it's in the game, (later abbreviated to just It's in the game.) reflects the aim of the early games to portray reality as best as the technology would allow. Unlike some other companies, EA Sports has no special ties to a single platform, which means that all games are released for the best-selling active platforms, sometimes long after most other companies abandon them. For example, FIFA 98, Madden NFL 98, NBA Live 98, and NHL 98 were released for the Sega Genesis and the Super NES throughout 1997; Madden NFL 2005 and FIFA 2005 had PlayStation releases in 2004 (FIFA 2005 was also the last PlayStation title to be released); and NCAA Football 08 had an Xbox release in 2007. Madden NFL 08 also had Xbox and GameCube releases in 2007. Additionally, NASCAR Thunder 2003 and NASCAR Thunder 2004 were released not only for the PlayStation 2, but for the original PlayStation as well.

Contents

Top: the original EASN logo; Bottom, the first EA Sports logo as a sub-label
Top: the original EASN logo; Bottom, the first EA Sports logo as a sub-label

After establishing with some highly regarded titles from 1987-1992, most notably Earl Weaver Baseball 1987, John Madden Football 1990 and NHL Hockey 1991, EA decided in 1992 to launch a sports-only label and EASN was born. ESPN took note of the similarities, and forced EA to come up with a new label to put their sports label under for the 1994 season. The first run of the 1994 season still donned the EASN brand, with a 'first run' logo on the lower right hand corner of the box (this was also done in 1993), while the rest of the production run was under the name EA Sports, with a new logo (whose design later would be also adopted by EA) and a uniform box design, all white with a live-action photo (example), the exception being the Madden games, which featured Madden himself. All boxes would remain this way until 1997, when individual players starred alone, and although the 99 titles featured one unusual dark blue case, the all-white boxes returned the next year.

The first titles were released for both Sega's 16-bit console, the Genesis, and Nintendo's SNES (among other platforms, but only regularly for these two). In fact, some attribute the success of Sega's console partly on the strength of the sports catalog provided by EA Sports. On the other hand, the lack of them on the Dreamcast is believed to be one of the reasons it failed in the American market.

Most EA Sports games are distinguished by year, as most games are released on a yearly basis. However, as EA Sports is the leading purchaser of official licenses, it's not uncommon that in a short span several games of the same sport but with different licenses are released: FIFA 98 was shortly followed by World Cup 98 (as EA has the license for the FIFA World Cup and the European Football Championship, it happens regularly in two-year intervals) and college football or basketball games based on both NBA Live and Madden NFL. The earlier titles released until 1996 are referred by fans as the classic series.

Three Elitserien titles were also released in Sweden
Three SM-liiga titles were released in Finland
Preceded by FIFA Soccer Manager (1996) and the Premier League Manager series.
Started at Rugby World Cup 1995 on Sega Mega Drive which went on to Rugby 2001 (A late version of Rugby World Cup 1999) PC only, Rugby, Rugby 2004, Rugby 2005, Rugby 2006 and Rugby 08 all on Playstation 2 and XBOX as well as PC
Australian Rugby League was released on Sega Mega Drive as you play through the 1995 ARL season and the other ARL 96 was on PC depicting the 1996 ARL season.
First version released in February 2006
Cricket started out with Ian Botham International Cricket 1996 (called Cricket 96 in Australia); Its sequel was Cricket 97 which was complemented with Cricket 97: Ashes Tour Edition. Following releases include Cricket Ashes Tour (1998), Cricket World Cup 99 (1999) and Cricket 2000. From then onwards, the series was a biennial one, with the releases of Cricket 2002 and 2004. It has returned to being an annual release with the releases of Cricket 2005 and Cricket 07.
  • There are other series, including F1 Championship (discontinued after Sony acquired the exclusive license for the Formula 1 championship), Superbike and others with a limited distribution such as AFL

In 2003 EA purchased the license to NASCAR for 6 years, ending competition from Papyrus and Infogrames.

On December 13, 2004, EA Sports signed an exclusive deal with the NFL and its Players' Union for 5 years.

Less then a month after the NFL Exclusive deal, EA Sports signed a 4 year exclusive deal with the Arena Football League.

On April 11, 2005, the NCAA and EA Sports signed a deal to grant EA Sports the sole rights to produce college football games for six years.

EA lost the rights of MLB to 2K Sports and that ment the end to EA's MVP series, however EA has made NCAA Baseball games annually since losing the MLB license.

In 2005, EA Sports and ESPN signed a massive 15 year deal for ESPN to be integrated into EA Sports video games. The only two games currently that do not feature ESPN integration in the games are Madden and NHL. NHL is not featured in the game because ESPN does not feature NHL game telecasts. In Madden NFL it is not featured in the game because John Madden does NBC Football. ESPN also shows Major League Baseball telecasts however EA Sports does not produce MLB video games thanks in part to Take-Two Interactive's Deal to MLB for the 2K games to be the only third-party baseball video game.

EA's use of the ESPN license has steadily increased over the early life of the deal. EA's usage of the ESPN license began with ESPN Radio and a Sports ticker in titles like Madden NFL, NBA LIVE, Tiger Woods PGA Tour, and NCAA Baseball and Football. The ESPN integration now includes streaming podcasts, text articles (including content only available previously to ESPN Insider subscribers), and ESPN Motion video (including such programs as Pardon The Interruption).

 Trivia sections are discouraged under Wikipedia guidelines.
The article could be improved by integrating relevant items and removing inappropriate ones.

Retrieved from "http://en.wikipedia.org/wiki/EA_Sports"
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