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Rolling Stone's 40th Anniversary Issue
Type	Music magazine
Format
Owner	Jann Wenner
Publisher	Wenner Publishing
Editor	Jann Wenner Will Dana
Founded	1967
Language	English
Headquarters	New York City, NY
Circulation	1.4 million [1][2]
Website: www.rollingstone.com

Rolling Stone is an American based magazine devoted to music, liberal politics and popular culture that is published biweekly.

Contents 1 Beginnings in San Francisco 2 Today 3 Criticism 4 Website 5 Famous staff 6 In popular culture 7 Celebrities who have appeared on the cover 8 Lists 9 Reference works 10 International editions 11 See also 12 Notes 13 External links

Rolling Stone was founded in San Francisco in 1967 by Jann Wenner (who is still editor and publisher) and music critic Ralph J. Gleason. To get the magazine off the ground, Wenner borrowed $7500 from his family members and from the family of his soon-to-be wife, Jane Wenner.^[3]

Rolling Stone was initially identified with and reported on the hippie counterculture of the era. However, the magazine distanced itself from the underground newspapers of the time, such as Berkeley Barb, embracing more traditional journalistic standards and avoiding the radical politics of the underground press. In the very first edition of the magazine, Wenner wrote that Rolling Stone "is not just about the music, but about the things and attitudes that music embraces." This has become the de facto motto of the magazine.

In the 1970s, Rolling Stone began to make a mark for its political coverage, with the likes of gonzo journalist Hunter S. Thompson writing for the magazine's political section. Thompson would first publish his most famous work Fear and Loathing in Las Vegas within the pages of Rolling Stone, where he remained as a contributing editor until his death. In the 1970s, the magazine also helped launch the careers of many prominent writers, such as the writer-director Cameron Crowe, Joe Klein, Joe Eszterhas, P. J. O'Rourke and Kurt Loder, who now works for MTV. It was at this point that the magazine ran some of its most famous stories, including that of the Patty Hearst abduction odyssey.

The magazine was so influential in shaping pop culture in the 1970s that a song dedicated to it, "Cover of the Rolling Stone" by Dr. Hook & The Medicine Show (written by Shel Silverstein), became a hit single. Dr. Hook & The Medicine Show eventually did end up fulfilling their wish and ended up on the cover of Rolling Stone.

In the early 1990s , facing competition from lad mags such as Maxim and FHM, Rolling Stone reinvented itself, hiring former FHM editor Ed Needham. The magazine started targeting younger readers and offering more sex-oriented content, which often focused on sexy young television or film actors as well as pop music. At the time, some long-time readers denounced the magazine, claiming it had declined from astute musical and countercultural observer to a sleek, superficial tabloid, emphasizing style over substance.^[4] Since then, however, the magazine has resumed its traditional mix of content, including in-depth political stories, and has seen circulation (currently at 1.4 million) and revenue rise. In 2007, the magazine won a National Magazine Award for general excellence and was a finalist in reporting for Janet Reitman's article "Inside Scientology."^[5]

Leading up to what it called the "50th Anniversary of Rock" in 2004, Rolling Stone published a series of all-time greatest lists to recognize historic achievements in the field. The 100 Greatest Guitarists of All Time and The 500 Greatest Albums of All Time appeared in 2003, followed by "50 Moments That Changed the History of Rock & Roll" and "The 500 Greatest Songs of All Time" in 2004. It also published "The Rolling Stone Immortals", a list of the 100 greatest artists of our time.

On May 7, 2006, Rolling Stone published its 1000th issue.^[6] The cover, which was influenced by the cover art of The Beatles' Sgt. Pepper's Lonely Hearts Club Band, featured some of the most influential celebrities whom RS had covered.

Rolling Stone has evolved over the years, but certain features regarded as the hallmark of the magazine, such as "National Affairs" which has been around since the likes of Hunter S. Thompson and Joe Klein, and "Rock and Roll" are still published in the magazine today. In a bid to react to the advent of the internet, these two features have been made available in the forms of blogs.^[7][8] Rolling Stone also publishes "Random Notes," a section which mixes photos with tabloid like headlines. Another regular feature printed next to "Random Notes" is the "Smoking Section" which is written by Austin Scaggs.

Today, four decades since its founding, the Rolling Stone record reviews section is regarded by many sources as still one of the most influential around.^[9]

One major criticism of Rolling Stone involves its apparent generational bias toward the 1960s and early 1970s. One critic referred to the Rolling Stone list of the 99 Greatest Songs as an example of "unrepentant rockist fogyism." ^[10] In further response to this issue, rock critic Jim DeRogatis, a former Rolling Stone editor, published a thorough critique of the magazine's lists in a book called Kill Your Idols: A New Generation of Rock Writers Reconsiders the Classics (ISBN 1-56980-276-9), which featured differing opinions from many younger critics. ^[11]

In more recent years, Rolling Stone has been criticized for reconsidering many classic albums that it had previously dismissed. Examples of artists for whom this is the case include, among others, Led Zeppelin and Nirvana. The former band was largely written off by Rolling Stone critics during the band's most active years in the 1970s.^{[12] [13]} However by 2006, a cover story on Led Zeppelin honored them as "the Heaviest Band of All Time." In a similar manner, Nirvana's album Nevermind was awarded only three stars out of five by Rolling Stone upon its release, with the reviewer claiming that "Nirvana isn't onto anything altogether new." ^[14] Years later, the magazine ranked the album number 17 out of its top 500 greatest albums of all time, surpassing hundreds of 4-star and even 5-star albums. On the other hand, the 3-star review for the album was the opinion of one reviewer, while the Top 500 list was the result of a survey of over 250 musicians and critics.

Another criticism of Rolling Stone is that it failed to acknowledge both the newly emerging hard rock movement in the 1970s, as well as early hip hop. One critic writes, "Some argue that Rolling Stone had began to lose touch with rock's vital pulse as early as 1971, when the magazine put its weight behind folk rock singer-songwriters such as Carly Simon, Jackson Browne, and Joni Mitchell and largely ignored the heavy rock acts then filling arenas across America." ^[15] Rolling Stone has reconsidered many of its reviews of early hip hop and rap albums, most of which had previously been dismissed. The magazine has since upgraded its original reviews of classic albums by artists such as Jay-Z, the Wu-Tang Clan and De La Soul. ^[12] A critic for Slate magazine described a conference at which the 1984 Rolling Stone Record Guide was scrutinized. As he described it, "The guide virtually ignored hip-hop and ruthlessly panned heavy metal, the two genres that within a few years would dominate the pop charts. In an auditorium packed with music journalists, you could detect more than a few anxious titters: How many of us will want our record reviews read back to us 20 years hence?" ^[10]

Like MTV, Rolling Stone has been criticized for "selling out" in order to succeed financially. Longtime readers have complained that the magazine has strayed from its traditional focus on music toward a new focus on film stars.^[16] The hire of former FHM editor Ed Needham further isolated critics who alleged that Rolling Stone had lost its credibility.^[17]

Rolling Stone has maintained a website for many years, with selected current articles, reviews, blogs, MP3s, and other features such as searchable and free encyclopedic articles about artists, with images and sometimes sound clips of their work. There are also selected archival political and cultural articles and entries. The site also at one time had an extensive message board forum.

By the late 1990s, the message board forum at the site had developed into a thriving community with a large number of regular members and contributors worldwide. Unfortunately, the site was also plagued with numerous Internet trolls and malicious code-hackers who vandalized the forum substantially^[18]. Rolling Stone abruptly and without notice deleted the forum in May 2004.

Rolling Stone began a new, much more limited message board community at their site in late 2005, only to remove it again in 2006. Rolling Stone now permits users to make follow-up comments to posted articles in a blog format. It also maintains a page at MySpace.

Michael Azerrad Lester Bangs Robert Christgau Brian Cookman Cameron Crowe Anthony DeCurtis Jancee Dunn Joe Eszterhas Timothy Ferris Ben Fong-Torres David Fricke

Erik Hedegaard Joe Klein David LaChapelle Annie Leibovitz Steven Levy Kurt Loder Greil Marcus P.J. O'Rourke

Rob Sheffield Ralph Steadman Neil Strauss Matt Taibbi Hunter S. Thompson Touré Peter Travers Jann Wenner

Rolling Stone is largely regarded as the predominant music promotional force in American culture, alongside the likes of MTV. It has been frequently referenced in other forms of media, such as in Cameron Crowe's semi-autobiographical film Almost Famous where Crowe's character worked as a teenage reporter for the magazine and the cult classic music-oriented movie High Fidelity where becoming a Rolling Stone journalist is cited as the lead character's ambition. In the 1985 movie Perfect, John Travolta made an appearance as a Rolling Stone journalist. Wenner had cameo roles in both Almost Famous and Perfect.

In Stephen King's 1980 novel Firestarter, the young heroine takes her story (of her very demonstrable psychic powers) to Rolling Stone. Because she is fleeing the government, or rogue elements of it, the choice of Rolling Stone is a clever way of choosing a national venue respected by the growing younger demographic that is also unlikely to cooperate with government censorship or suppression of her story.

The magazine also had made some of the most controversial covers in pop culture; eyebrows were raised when a then-17 year-old Britney Spears was featured on the cover of Rolling Stone magazine in a sexually suggestive Lolita-themed photo shoot which triggered widespread speculation (denied by her representatives) that the singer had opted to have breast implants. Another controversial cover and, perhaps one of the Magazine's most famous, is of Janet Jackson who was photographed topless with her then husband's hand covering her breasts.

The Rick Griffin logo for Rolling Stone and magazine cover were used as the basis for promotional images for the film School of Rock.

At the end of The Wedding Singer, Drew Barrymore is reading a copy of Rolling Stone (Issue 440, January 31, 1985) with Billy Idol on the cover, while going to Las Vegas with Glen on the plane. The movie is set in 1985.

In the movie, Tenacious D and the Pick of Destiny, copies of Rolling Stone are seen in a scene where Jack Black and Kyle Gass are contemplating what they need to be great musicians, and Black sees that several great guitarists wield the same pick.

In the movie Music and Lyrics, fictional Rolling Stone magazine reviews from various eras play a major role.

In the pilot episode of the CW series "Gossip Girl," a fictional Rolling Stone cover story on "forgotten bands of the '90s" is a repeatedly referenced plot point.

Main article: List of celebrities who have appeared on the cover of Rolling Stone magazine

Appearing on the cover of Rolling Stone has become something of a milestone in the career of many famous artists, and remains the aspiration of many up-and-coming musicians {source}. Some artists have graced the cover many times, some of these pictures going on to become iconic. The Beatles, for example, have appeared on the cover over thirty times, either individually or as a band.^[19] The first ten who have appeared on the cover are:

• John Lennon
• Tina Turner
• The Beatles
• Jimi Hendrix
• Otis Redding
• Donovan
• Jim Morrison
• Janis Joplin
• Paul McCartney
• Eric Clapton

Rolling Stone often publishes lists which include:

• Rolling Stone's 500 Greatest Songs of All Time
• Rolling Stone's 500 Greatest Albums of All Time

• Rolling Stone Album Guide. Four editions with varying titles, c. 1979, 1983, 1992, 2004.
• The Rolling Stone Illustrated History of Rock & Roll. Random House, 1980. ISBN 0-394-73938-8
• Rolling Stone Jazz Record Guide. 1985.
• Rolling Stone Cover-to-Cover: The First 40 Years. Bondi Digital Publishing, 2007. ISBN 978-0979526107

• Australia: A Rolling Stone supplement commenced in 1969 in Go-Set magazine. It became a full title in 1972 and is now published by Next Media Pty Ltd, Sydney.
• Germany: Published in Germany since 1994 by AS Young Mediahouse.
• Argentina: Rolling Stone is published by Publirevistas S.A. since April 1998.
• Chile: Rolling Stone was published by Edu Comunicaciones since May 2003. Is actually published by El Mercurio, since January 2006.
• Colombia: Edited in Bogotá for Colombia,Perú, Panama and Venezuela
• Spain: Rolling Stone is published by PROGRESA in Madrid, since 1999.
• Italy: Published in Italy since November 2003, first by IXO Publishing and now by Editrice Quadratum. As in China, the Italian version of Rolling Stone has local content and translated articles.
• Russia:Rolling Stone is published by Izdatelskiy Dom SPN since 2004.
• Indonesia: Published in Indonesia since June 2005 by JHP Media.
• Turkey: Published in Turkish since June 2006 by GD Gazete Dergi.
• Brazil: Published in Brazil since October 2006 by Spring Comunicações.
• China: Rolling Stone in mainland China is licensed to One Media Group of Hong Kong and published in partnership with China Record Corporation. The magazine is in Chinese with translated articles and local content. Its cooperation launched in March 2006 as "Rolling Stone" in English and under the Chinese name "音像世界" ("Audio Visual World").^{[citation needed]} While the launch of this cooperation generated a great deal of speculation in the foreign press about the regulator's attitudes to the magazine, many of the reports published were misleading in reporting that the magazine had ceased publishing, etc. Ultimately, in April 2007 publication ceased for financial reasons.
• Japan: Launched in March of 2007. Like other international editions, its content consists of translated material from the American publication as well as native music coverage.
• France: Launched 2002. This edition ceased in 2007.

• The Rolling Stone Interview

• Official Rolling Stone website
• Rolling Stone The 100 Best Songs of 2006
• The Voice of America (Observer article, April 30, 2006)
• Rolling Stone cover gallery
• Rolling Stone 2003 500 Greatest Albums of All Time
• List at RollingStone.com 2004 500 Greatest Songs of All Time
• Rolling Stone, 2003, The 100 Greatest Guitarists Of All Time
• Rolling Stone on Myspace
• Rolling Stone in Russia
• Will You Still Need Me, Will You Still Read Me? Article from the New York Times, December 25th, 2005
• The Origins of Rolling Stone Article from The Daily Californian August 20, 2007
• How Does It Feel Article from The Washington Post May 4, 2006
• Revolutionary, wild, unpredictable- and that was just the writers Article from The Independent (London) May 10, 2006