Se7en (singer)

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Se7en

Background information
Birth name Choi Dong-Wook (최동욱, Hanja: 崔東昱)
Also known as Seven-Eleven
Born November 9, 1984 (1984-11-09) (age 23)
Origin Seoul, South Korea
Genre(s) K-pop, J-pop, R&B, Pop
Occupation(s) singer, actor, dancer
Years active 2003–Present
Label(s) YG Entertainment (Korea)

NEXSTAR Records (Japan)
Gold Label Records (Hong Kong)
21 East Entertainment (China)
EMI (Taiwan)
GMMInternational (Thailand)

Website Hello7.com

Hello7.jp

Se7en (Korean: 세븐, born Choi Dong-Wook, Hangeul: 최동욱, Hanja: 崔東昱, November 9, 1984) is a South Korean R&B singer. He began training under a management agency YG Entertainment at the age of 15. After 4 years of training in voice and dance, he made his debut in 2003 and became successful throughout Asia.

Contents

Se7en has worked exclusively under the YG Entertainment label. Much of his career is comprised of constant promotions for his songs through live performances on TV, radio shows, and occasionally, concerts. He also began learning Japanese in preparation for his promotional activities for his Japan debut in 2005.

Se7en has traveled throughout Asia, particularly Japan, Taiwan, Thailand, and China. He has also performed a few times in the United States, specifically Los Angeles (Grand Olympic and Hollywood Bowl), New York City (Madison Square Garden), and Washington DC (DAR Constitution Hall).

In addition to performing, he has been featured on game shows in South Korea and Japan, and commercials for Samsung's Anycall, Baskin Robbins, Coca Cola, LG Telecom[1], Sprite (directed by David Fincher)[2] and most recently, K-SWISS[3] and KTF. He has held a total of five concerts in Japan: one held in 2005 at Yokohama, and for the year 2006, two held in Tokyo and two in Osaka[4]. He held a total of three concerts for his "24/SE7EN" album promotion June 2006 in Seoul, South Korea. His popularity has earned him an award for the Most Popular Korean Singer in the MTV Asia Awards 2006 at Bangkok, Thailand [5], and the MTV Best Buzz Asia Award 2006 [6].

On April 7, 2007, his 747 concert was held at Seoul's Olympic Park Stadium, which marks Se7en's last activity in Korea for this year. He is currently working on his oversea activities in Japan and the United States. He has held another Japanese tour called '7rhythm' in Tokyo, Osaka and Nagoya in early July. According to his Japanese label, Nexstar Records, all of the 20,000 tickets for the concerts were sold out in a short amount of time[7]. Se7en is currently preparing for his U.S. debut, which is scheduled at the end of this year[8].

Se7en and YG Family (including Big Bang, Jinusean and Gummy) have made an appearance on MTV K, followed by 3 concerts in Washington DC, New York City, and Los Angeles, to celebrate YG Family's 10th Anniversary [9] and to help promote Se7en before his American debut. The MTV K documentary aired on December 11, 2006.

Se7en is a featured guest on Amerie's Take Control on her album, Because I Love It, which was released in May 2007[10]. This remix is available on Asian versions of the album [11].

Se7en has been working with Grammy-winner Rich Harrison on his first American album[12]. A new production team called Noize Trip, who produced The Black Eyed Peas' Disco Club[13] has also contributed some work. It was also reported that Teddy from 1TYM has produced a song for Se7en's American album and possibly will make more songs[14].

Yang Heon Seok, (CEO of YG Entertainment) had announced that Fabolous will be featured in Se7en's first U.S. single[15]. However, due to a recent leak of his US debut song, "This is My Year" featuring Fabolous[16], on Myspace and YouTube, this will cause some changes in Se7en's U.S. debut.

Se7en is still recording tracks, but also taking the necessary steps to ensure his debut such as trademarking his name in America[17]. The release date for his first single is still unknown, but it is scheduled that his full length English language album will be released in 2008.

Se7en accepted the lead role for the Korean drama Goong S, a spinoff of the popular drama Goong. The first episode of Goong S premiered on January 10, 2007 on MBC; the average nationwide rating for the entire series was 9.7%, which was considerably lower than the ratings of its predecessor, Goong.

Despite the low ratings, Goong S was the most searched and rewatched drama online; it ranked higher than its competition: KBS2 Dal Ja's Spring and SBS Surgeon Bong Dal Hee[18]. The drama has also gained a wide variety of support from international fans in the U.S., Thailand, Malaysia, Brazil, Australia, Singapore and the Philippines[19].

Although he is aware that criticisms still remain, Se7en has taken note of those criticisms and is determined to continue acting in the near future[20]. Se7en had said that even though the drama was not of much of a success, he does not ever regret accepting the role of his character in the drama. It even helped Se7en to sing with more emotion during performances. He also mentioned that he was thankful to have a chance to work with the drama crew and take his career to a new level by acting [21].

Image:Se7enhandstand.jpg
Se7en's signature handstand

Se7en's vocal range can be classified in the tenor range. His voice can be described as smooth, mellow, and sometimes mildly abrasive (see vocal belting) when songs, such as "Crazy" and "I Know," call for it. He often sings with a vibrato in his voice that American R&B singers are known for, and also incorporates beatboxing into many of his songs such as "Passion." Se7en maintains an adamant belief that he should not lipsync during his live performances[22].

Additionally, Se7en is known for his dance moves. His dance style, like his vocals, can also be described as "leaning more towards freestyle" rather than heavy choreography. Some dance techniques he sports during live performances are gliding, popping of the chest, various one-handed handstands, swipe, and kicks. His signature handstand, which he executes during his "Come Back to Me" performances, is the Nike (see picture). Most recently, he has been executing the gainer and the pike (see breakdance) during his "I Know" performances.

Main article: Se7en discography

Just Listen (Volume 1) (1st full-length Korean album)
  • Released: March 8, 2003
  • Producer: YG
  • Chart position: #4 KOR Monthly, #10 KOR Year-End (2003)
  • Sales: KOR: 212,317
  • Singles: 와줘.. (Come Back To Me), 한번 단 한번 (Once, Just Once), Baby I Like You Like That
Must Listen (Volume 2) (2nd full-length Korean album)
  • Released: July 7, 2004
  • Producer: YG
  • Chart position: #1 KOR Monthly, #16 Year-End (2004)
  • Sales: KOR: 161,880
  • Singles: 열정 (Passion), 문신 (Tattoo)
24/Se7en (3rd full-length Korean album)
  • Released: March 8, 2006
  • Producer: YG
  • Chart position: #1 KOR Monthly, #8 KOR Year-End (2006)
  • Sales: KOR: 108,381
  • Singles: 난 알아요 (I Know), 와줘 Part 2 (Come Back To Me Part 2), 밤새도록 (All Night)
Se7olution (4th full-length Korean album)
  • Released: November 1, 2006
  • Producer: YG
  • Chart position: #10 KOR Monthly, #23 KOR Year-End (2006)
  • Sales: KOR: 52,362
  • Singles: 라라라 (La La La), 잘할게 (I Will Do Well)

  • First SE7EN (2006.03.08) #15 Oricon Weekly Chart (Total sales: 18,710)

  • Hikari (光) (2005.02.23) #28 Oricon Weekly Chart (Total sales: 16,412)
  • Style (2005.05.18) #10 Oricon Weekly Chart (Total sales: 16,426)
  • Start Line (スタートライン) / Forever (double A-side single) (2005.10.19 )
  • I Wanna... (2006.09.13) #10 Oricon Weekly Chart (First week sales: 9,265)
  • Aitai (会いたい) (2007.03.28) #10 Oricon Daily Chart, #17 Oricon Weekly Chart (Total sales: 8,039)
  • Ari no Mama (ありのまま) (2007.07.04) #5 Oricon Daily Chart, #11 Oricon Weekly Chart (Total sales: 11,284)


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