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In Lugosi v. Universal Pictures the heirs of Bela Lugosi sued Universal Studios in 1966 for using his personality rights without the heirs permission. Universal studios won the case and it was determined that a dead person had no right to their likeness.

In September of 1930, Bela Lugosi and Universal Pictures Company, Inc. had an agreement for the production of the film Dracula in which Lugosi played the title role under a signed contract. Hope Linninger Lugosi, his widow; and Bela George Lugosi, his son, filed a complaint against Universal on February 3, 1966, alleging that they were the heirs of Bela Lugosi and that Universal had, commencing in 1960, appropriated and continued to appropriate property which they had inherited from Lugosi and which was not part of the agreement with Universal. The Lugosis asserted that from 1960 until the present time, Universal entered into many licensing agreements which authorized the licensees to use the Count Dracula character.

"[Lugosi heirs] seek to recover the profits made by [Universal Studios] in its licensing of the use of the Count Dracula character to commercial firms and to enjoin [Universal Studios] from making any additional grants, without [their] consent .... The action, therefore, raises the question of whether Bela Lugosi had granted to [Universal] in his contracts with [Universal] merchandising rights in his movie portrayal of Count Dracula, the nature of such rights, and whether any such rights, if retained by Bela Lugosi, descended to the [Lugosi heirs] ...."

• California Celebrities Rights Act

• Case